Visionaries of luxury travel
Around the world, there are a select few who push the boundaries to stay on the cutting edge. A collective of people and products renowned for unmatched service and luxury offerings.
This is a show that connects the crème de la crème of high-end luxury travel designers with once-in-a-lifetime properties and products.
The standard of ultra luxury
As a collective that understands the UHNW individual, there are three main elements that qualify a product or service in the ultra-luxury space.
The Ultra Member badge certifies our attendees for their ability to deliver these distinct qualities.
Distinction
The wow factor. Something to write home about. Redefining the way guests experience delight by evoking a deep and meaningful emotional connection.
Service
Only the highest level of service attracts today's luxury traveller. Every element leaves a lasting impression.
Discretion
Privacy and exclusivity are paramount to ultra-luxury experiences. A place of seclusion; a heavenly hideaway for life's joyful moments.
Ultra members
Leaders in luxury travel who are at the pinnacle of the industry.
Here are a few of the brands that make up the Ultra collective.
Exhibitors
Vetted by the Ultra advisory board, whose members bring decades of experience in the ultra-luxury travel sector.
Buyers
Hand selected and invited based on their client portfolio. Buyers include Family Offices, Executive Assistants, Personal Assistants, and celebrity agents to UHNW individuals.
What people are saying
Attending Ultra was an amazing experience. The event was well-organised, the lineup was fantastic, and the quality of the production was outstanding. The energy of the delegates and the overall experience made it truly unforgettable.
Ultra: the best trade show in the world for the ultra-luxury travel industry.
The best event I've attended with highest quality of buyers.
The Ultra experience
An intimate but influential gathering of 200+ of the most knowledgeable and respected leaders in luxury travel.
Inspirational content
Explore the future of ultra-luxury through insightful panels and discussions led by industry leaders.
Brand stories
Elevate your showfloor presence at Ultra through highly-personalised, branded spaces.
Elevated experiences
See the iconic city of Dubai through the lens of luxury with experiences hosted by world-renowned brands.
Intimate evenings
Deepen your connections at evening events designed to showcase Dubai's high-end venues and offerings.
17-21 JANUARY 2027 | Atlantis The Royal
Host partner
Event partners
Supporting partner
