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Atlantis The Royal, Dubai | 26-30 January 2025
The pinnacle of luxury travel
With a select audience of 230 luxury professionals from 48 countries, Ultra 2025 sparked innovative dialogues, fostered partnerships, and set new benchmarks for ultra-luxury travel.
Through immersive brand spaces, insightful panel discussions, elevated destination experiences, and intimate evening gatherings showcasing Dubai’s most iconic venues, our inaugural edition of Ultra solidified its status as the must-attend event for influential luxury leaders.
3
DAYS
101
BUYERS
97
EXHIBITORS
302
ATTENDEES
4433
MEETINGS
Event partners
Headline partner
“Hosting Ultra at Atlantis The Royal has been an incredible experience.
This is a partnership that has strengthened our connection with the global travel community.”
Kym Charalambous,
Vice President, Sales, Atlantis Dubai
Social exposure for partners
Total engagement including likes, comments and shares across Instagram and LinkedIn.
50.8k
Engagement across the campaign
19.2k
Engagement during the event
Ultra 2025
Get a glimpse of the experience
Video gallery
Buyers who attended
Hand selected and invited based on their client portfolio. Buyers include family offices, executive assistants, personal assistants, and celebrity agents for ultra-high net worth individuals.
Buyer geographic breakdown
The regions our buyers are from
24%
UK
15%
UAE
9%
Netherlands
6%
Saudi Arabia
6%
United states of America
4%
Spain
4%
Germany
32%
Rest of the world
Exhibitors who attended
Exhibitor geographic breakdown
The regions our exhibitors are from
23%
UAE
15%
UK
9%
Italy
8%
France
8%
Maldives
7%
Spain
4%
Greece
26%
Rest of the world
